Training is practical, hands-on, and tailored to your team's level, whether you're marketers who've never touched GTM or developers who need to understand the analytics side.
Training Options:
Half-Day Introductory Session (3 hours)
GA4 interface walkthrough: reports, explorations, events, and conversions
Understanding your current setup
How to read and act on your data
Full-Day Deep Dive (6 hours)
Everything in the half-day, plus:
Google Tag Manager fundamentals: tags, triggers, variables
Adding and modifying events without developer dependency
Debugging and validating tracking changes
Best practices and documentation habits
Custom Team Workshops
Multi-session programmes for larger teams
Developer-focused data layer training
Combining GTM, GA4, and Looker Studio in one programme
Delivery Options:
In-person in Edinburgh, Glasgow, Dundee, Perth, Stirling
Remote via video call (teams of any size)
Who It's For:
Marketing managers tired of waiting for developer help
Digital teams post-GA4 migration who feel lost
Developers who need the analytics context behind their tag work
Agencies looking to upskill their team
