Many GA4 and GTM setups have room for improvement, things like duplicate events, missing conversions, or consent settings that can affect your data. The audit gives you a clear picture of what’s happening and highlights the most impactful fixes to focus on first.
What the Audit Covers:
GA4 property configuration and settings review
Event and conversion accuracy
Data layer implementation quality
GTM container structure, naming, and documentation
Tag firing and duplication checks
Consent mode and Consent Management Platform integration
Cross-domain and cross-device tracking
Referral exclusions and channel grouping
Attribution and reporting accuracy
Integration with Google Ads, Search Console, and other platforms
UK GGPR compliance
and more...
Deliverables:
Written audit report with findings and severity ratings
Prioritised fix list (critical / recommended / nice-to-have)
60-minute walkthrough call to go through findings
Optional: I fix the issues for you (quoted separately)
