Collecting data without proper consent isn't just a regulatory risk It also impact trust and your data. If your consent banner isn't properly connected to GA4 and your ad platforms, you're either firing tags you shouldn't be, or blocking data you need.
we help businesses get consent right: technically correct, legally compliant, and without killing your analytics.
What I Handle:
Consent Management Platform (CMP) selection and setup
Cookiebot and CookiePro implementation and configuration
Google Consent Mode v2 integration
Consent signal forwarding to GTM and GA4
Cookie audit and tag inventory
Privacy policy and cookie policy review (technical implementation, not legal advice)
Ongoing consent architecture maintenance
Regulatory Context: UK GDPR and the Privacy and Electronic Communications Regulations (PECR) apply to all websites collecting data on UK users. Getting this wrong means collecting invalid data at best and ICO enforcement at worst.
