a web analytics specialist with a background in front-end and back-end development.
I help businesses build privacy-first tracking systems and data strategies that drive conversions, boost performance, and reveal what really matters about their customers.
For the past several years, I've led GA4 and tag management implementations for national and global brands, guiding clients on their data strategy while designing data layer architectures, building consent management setups, and creating dashboards that actually get used.
I founded /TAGSTREAM to bring that level of technical analytics expertise directly to businesses and marketing agencies.
What /TAGSTREAM Stands For
Privacy-first. Every implementation I build puts user consent at the centre, not as an afterthought. Your tracking respects your users and comply with UK GDPR.
Conversion-focused. Analytics isn't just about measuring visits. It's about understanding the journey from first click to signed contract or completed purchase and finding the levers that move it.
Technical depth. I work with the full stack: client-side and server-side GTM, BigQuery, data layers, Consent Mode v2, and bespoke integrations. I'll never oversimplify because it's easier.
Transparent and documented. When I leave a project, you understand what was built and why.
Based in Scotland. /TAGSTREAM is a Scottish company (Company No. SC868094), based in Edinburgh. I work with businesses across Scotland — Edinburgh, Glasgow, Dundee, Stirling, Perth and remotely across the UK and beyond.