Google Tag Manager plays a critical role in analytics success. With the right structure and planning, it ensures consistent tracking, clear documentation, and dependable data.
We design GTM implementations that are clean, documented, and built to grow.
What's Included:
- GTM container audit or fresh setup
- Data layer design and implementation guidance
- Tag, trigger, and variable architecture
- GA4 event tracking via GTM
- Third-party tag integration (Meta Pixel, LinkedIn, TikTok, etc.)
- Server-side GTM setup via Stape (for improved data quality)
- Testing and validation of your setup
- Full documentation and clear naming conventions
Client-Side vs Server-Side:
Most businesses need both. Client-side GTM handles front-end events and consent signals. Server-side GTM routes data through your own server improving data accuracy, reducing cookie loss, and giving you more control over what fires and when. we'll advise on the right approach for your setup.
